Zihan | Branding, Designing & Beyond

ZIHAN HUANG

A product designer, strategic brand innovator, leveraging a Master's in Business Innovation & Design Management @SCAD and proven experience as a Brand Strategist & Senior Designer to deliver impactful business solutions.

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Samsung - Decoding Design Principles

SCADpro Team; Tom Hardy as Advisor; Kelsey Volkmann as PM Zihan Huang as Strategy & Research: Led mobile competitive landscape analysis, advanced technology research, and global user survey methodology. Served as the lead author of the final process book, synthesizing project strategy and insights.

June to August 2025

About this project

🚧 Confidential Content 🚧 This project aimed to revitalize Samsung's "Essential" mobile design identity to better connect with Gen Z. Through global user research, we identified that a lack of "████████ " was a key weakness in the brand's "Emotive" appeal, alienating young users. In response, our team delivered three core solutions: an evolved design principle centered on ████████ , a new methodology to implement it, and a tangible ████████ concept to showcase the strategy in action.

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Skya - A Revolutionary Urban Logistics Solution

Zihan Huang, Zhijin Zhu, Aijia Fang, Skye Wu

March 2025

About this project

We created Skya—revolutionizing urban logistics with autonomous vehicles and smart lockers. In just three months, we applied over ten frameworks, including Blue Ocean Strategy and SWOT analysis, and conducted expert interviews to shape our innovative delivery system. Want to see more? Explore our process book!

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About Zihan

Zihan Huang crafts impactful design solutions that drive business growth, merging strategic insight with creative innovation.

His unique global perspective is forged from independently living, studying, and working across three countries, and is now being amplified by an M.B.I. in Design Management at SCAD.

With deep expertise spanning #branding, #advertising, and modern #design management, Zihan excels at translating complex challenges into compelling brand strategies and user-centered experiences for today’s dynamic digital ecosystems.

↓ See the strategic thinking behind the results.

Explore Zihan's Full Profile

Skills

Brand & Business Strategy

I solve core business challenges with strategic thinking. For Deutsche Bahn (German Rail), facing a 41% engineering skills gap, I developed a comprehensive employer branding strategy by conducting in-depth research and proposing targeted solutions aligned with their long-term workforce goals.

Product Vision & Design Craft

As the founding designer for the DATAO Mindo app, I architected the complete product experience. This included shaping the core vision and brand identity, as well as designing the intuitive, high-fidelity MVP. My focus is always on creating products that are not only aesthetically polished but also deeply user-centered.

Large-Scale Project Leadership

I lead and unify diverse teams to deliver on ambitious goals. In a SCADpro collaboration with Driven Brands, America's largest automotive services company, I directed a 20-member interdisciplinary team to develop a $4M national digital strategy, implementing agile workflows to ensure seamless execution.

Cross-Cultural Communication & Localization

My experience in the US, Germany, and China gives me a unique advantage in adapting brands for global markets. As Co-founder of ZIYOTA, I specialize in integrating different cultural insights with proven design methodologies to create brand experiences that are authentic and resonant worldwide.

Entrepreneurial Ownership & Measurable Impact

I treat every project with the ownership of a founder, focusing on delivering measurable results. This mindset guided me in co-founding my own consultancy, ZIYOTA, and in my work with Avatr Technology, where I co-developed VVIP service systems that led to a 15% increase in key client engagement.