NIO Global Expansion Strategy – Business Innovation Process Book

This project delivers a comprehensive analysis and strategic roadmap for NIO’s next phase of global expansion. As a team, we set out to identify and evaluate the most promising new market for NIO’s international growth. Our work involved in-depth market research, benchmarking, and the development of strategic frameworks to assess opportunities and risks across multiple countries.

We analyzed NIO’s business model, financial trajectory, organizational structure, and previous expansion initiatives in Europe and North America. By synthesizing data-driven insights with visual storytelling, we created clear infographics and actionable recommendations tailored for executive decision-making.

The final deliverables include a market research report, strategic frameworks, data visualizations, and a concise presentation deck. This process book not only demonstrates our analytical rigor and collaborative problem-solving, but also provides NIO with a compelling, evidence-based narrative to guide its global strategy.