TALKLOOK - Branding an Emotional Escape

In 2022, at just 20 years old, I encountered an extraordinary opportunity: I met Hong Kailing, founder and CEO of Ningbo Century Triumph Cultural Development and General Manager of Ningbo Visionary Cultural Technology. Inspired by her visionary leadership and driven by our shared passion, we founded TALKLOOK—a brand that would soon redefine rural tourism and cultural experience in Ningbo.

From that initial spark, I was entrusted by Ms. Hong as Brand Director, responsible for everything from initial sketches and core concepts to narrative storytelling and building enduring brand assets. The iconic Red House IP was among my earliest creations, symbolizing warmth, creativity, and emotional sanctuary from modern urban life.

By 2025, after three years of dedicated cultivation, TALKLOOK had blossomed into one of Ningbo’s most influential cultural tourism brands. Our brand evolved beyond physical spaces, birthing dynamic sub-brands such as TALKLOOK Out of City, TALKLOOK ZizaiLi, and TALKLOOK Seed Z, each resonating deeply with distinct audiences and enriching Ningbo’s cultural landscape.

But what truly makes a brand timeless? A true brand is born with a clearly defined soul—an unwavering core identity that guides its growth. TALKLOOK was created precisely with this belief at its heart: authenticity, emotional connection, and meaningful experiences.

To me, TALKLOOK is more than a project—it’s my child, growing alongside me, teaching me as much as I nurture it. Together, we continue to explore, to inspire, and to redefine what it means to truly connect through design, culture, and storytelling.